Many companies are gaining a lot of followers on Instagram, Facebook, Twitter, Linked In, and Google Plus; however, they are having a tough time converting their followers to purchasers. This blog touches up one technique cpmpanies can use convert more followers to leads. Simply put, embed a Bitly link that points to your pre-qualification credit report application in the relevant posts.
As a preface, this blog uses an auto dealer as the product being sold; however, the same marketing techniques can be applied to nearly any industry.
Auto Dealer Tools Needed
5 Line Pre-Qualification Application
Social Media Accounts
How To Set Up Credit Report Lead Generation From Social Media
First, auto dealers should have a website. I would say 99.9% of dealerships already do. If your dealership doesn’t, stop readying this blog now and get one!
Second, get a soft pull pre-qualification application that has a dedicated page on your website. The soft pull pre-qualification application should be no more than 5-7 lines. The lines should be Name, Address, City, State, Zip. A dealership does not need any more information to pull a soft credit report. The reason soft pull applications should be short in length is because it will decrease the bounce rate of leads leaving your application because it is too long. Dealers should also ask for their contact information such as email or phone number. The soft pull credit application should have a dedicated page on your website.
Third, go to Bitly and get a shortened link of your soft pull url.
Implementation of Credit Report Lead Generation Tool
Start making posts with a call to action that says “get prequalified now” on all your social media accounts. An effective post will enable a dealership’s followers to click a link from within any of their social media platforms and fill out the soft pull credit application without leaving the respective platform.
For more information on this strategy to pull credit reports, feel free to visit American Credit Systems online or call us at 760-579-6171.